ALLIANCE - Toadstock is a 3-day music festival held each Labor Day weekend in Alliance Nebraska. We feature several different varieties of music and pride ourselves on bringing new artists to the Alliance area. We also feature our most popular local artists, which are always crowd pleasers. Whether your style is country, hard rock, or somewhere in-between, we've got something sure to please. Both food and softdrinks are sold at Toadstock, and adults over 21 may bring alcoholic beverages in. IDs are checked at the gate, and all minors are given wristbands that are easily distinguished by our security staff.

Toadstock Beginnings

Toadstock Events started in September 2004. It all started with a conversation between Toad Frohman and Herschell Rice at the Comstock Windmill Festival. Toad asked Herschell "Why can't we do something like this in the western end of the state where we live?" Herschell commented "It would take a lot of work"... and it did! With the help of Toad's family and friends, he successfully completed what he set out to do - produce a 3-day Labor Day Event for families to gather, have fun, and listen to great music. The stage was built by pulling two semi trailers side by side, musicians were hired, and Toadstock was born!